For the coming decade, the Europ Assistance Group has committed to making Care Services, and more generally personalized assistance services the prime focus of our strategy. We aim to make life easier and safer for our customers in their day-to-day lives and during life’s unexpected events. As part of this strategy, EA USA’s parent company, the Europ Assistance Group, today begins rolling out its 5-year re-branding strategy with a new tagline, “You Live We Care.” This new branding signature is an integral part of the Europ Assistance logo block, reflecting the support of our customers in all of life’s circumstances, from the most routine to the most exceptional.

Watch the short video below to see how this new positioning supports our aim to meet consumers’ rapidly changing and considerable needs in the areas of travel, health, home and family.

For more information on this new brand positioning as well as additional information on the Group’s business strategy and goals moving forward, read the Group’s press release issued this morning in Paris.

The Europ Assistance Group Debuts New Branding Tagline

New “You Live We Care” Signature Precursor to 2011-2015 Road Map for Positioning Company as Most Innovative in Sector

 Paris, France – December 8, 2010 – The Europ Assistance Group today launched its new branding signature, “you live we care,” which will be rolled out via the Group’s 36 companies throughout the world. The launch precedes the deployment of the Group’s new 2011-2015 strategic plan as it seeks to become the most innovative company in its sector.

The “you live we care” signature debuts today as an integral part of the Europ Assistance logo block and reflects the support of its customers in all of life’s circumstances, from the most routine to the most exceptional, by offering them prevention, protection and assistance services in the areas of mobility – travel and automobile – health and home and family.

This positioning aims to meet consumers’ rapidly and considerably changing needs, demonstrating a real Care Revolution in services for individuals: the combined effect of globalization, increased life expectancy, growing urbanization, mobility, health needs and increased free time generates an explosion in demand for increasingly personalized information, prevention, protection and support services, in everyday life as well as extraordinary circumstances.

It is for this reason that Europ Assistance, in referring to the concept of Care that reflects the ideas of individual attention, cover, continuous protection and trust with regard to its customers and consumers, is asserting its goal to be the leading company in Care Services.

The new signature also asserts the Group’s and the Europ Assistance brand’s global dimension by being entirely in English, which is used in all the Group’s subsidiaries on the five continents where it operates. The Group has made that choice in order to capitalize on its brand in a unique way for its 300 million customers and network of 410,000 listed service providers.

The use of blue and red in the signature increases the logo block’s power by strengthening the uniformity of the colors of both the logo and signature. It also underlines the continuity in the development of Europ Assistance between the past and its ambitions over the next few years. The handwriting script font expresses closeness and above all the human relationship Europ Assistance has with its customers.

This signature also demonstrates the role that the Europ Assistance Group intends to play as a responsible company by contributing to a new type of solidarity and progress for its economic and social environment. Its partnership with ASHOKA, the international association for social entrepreneurship, is an example of this.

Beginning December 8, 2010, the new signature will roll out simultaneously in the Group’s 36 companies throughout the world within the framework of its 2011-2015 road map to make Europ Assistance the most innovative company in its sector.

With revenue that has more than doubled, and an operating profit that tripled between 2004 and 2009, the Europ Assistance Group is entering into a new cycle of profitable, sustainable growth. Following this buoyant growth phase, the Group has set itself a new road map for the next five years aimed at strengthening the current strategy, primarily around four areas:

1. To speed up the rebalancing of the business portfolio by expanding new growth relays in health and home and family services, representing more than one-third of the Group’s business by 2015. At the same time, Europ Assistance will strengthen the competitiveness of its traditional businesses, in the travel and automobile sectors, with new supplementary travel insurance and car repair guarantees.
2. To pursue geographic stability by speeding up development in North America, South America and Asia to obtain a return on investment in these continents over the last few years.  At the same time, European business activities will see their commercial and financial competitiveness strengthened, with strong development in the new businesses of health and home and family services. Between now and 2015, the contribution of subsidiaries outside Western Europe should account for more than 27 percent of the Group’s revenue.
3. To develop distribution models by increasing sales of optional services – as opposed to inclusive sales – with the Group’s major partners and direct sales to consumers, particularly on the Web. With this in mind, Europ Assistance will work to forge new local and international partnerships.
4. To strengthen its profitability by more selective growth of its insurance-related business activities, the Group will seek to improve its operational efficiency, particularly by speeding up the use of new technologies in its production processes.

Placing innovation at the core of its strategy by routinely enhancing services using the latest technological innovations in the field of mobility, health and everyday life, Europ Assistance will routinely enhance its value-add assistance services. This includes 24-hour availability and direct or remote human intervention of its 7,000 employees and 410,000 service providers for its customers, as well as the inclusion of new technologies, such as using position determination technology in combination with mobile and Internet terminals to better serve and protect its customers when travelling or driving, or the deployment of telemedicine, tele-monitoring and robotics to make everyday life easier and safer for fragile people or those who are chronically ill or dependent.

With this new road map, Europ Assistance is poised to become the most innovative company in the Care Services sector.

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