Press Release
MSC Cruises chooses the EA Group
15-Apr-2009
MSC Cruises chooses the Europ Assistance Group to design and deploy its international travel insurance program
MSC Cruises, the leader in the cruise market, and the Europ Assistance Group, a leading player in the travel insurance and assistance sector have signed a global agreement to design and deploy a personalized worldwide international travel assistance and insurance program>
This major agreement, which is being centralized and managed by the Europ Assistance Group within the same unit internationally, will enable MSC Cruises to offer its clients in 16 countries a complete range of travel insurance and assistance options perfectly adapted to differing consumption patterns and the differing attitudes to risks of its local clients while at the same time conforming to local insurance legislation. >
Developed specifically on behalf in MSC Cruises, this range of travel assistance and insurance solutions is carefully tailored thanks to the Europ Assistance Group’s highly original and innovative approach to insurance cover personalization.
A genuine innovation in the cruise market, this global agreement will enable MSC Cruises to further reinforce its position as a quality operator in the tourism market, while at the same time supporting its rapid growth by offering its clients a high-added value range of services, seen as a genuine competitive advantage for the company.
As part of a long and close business relationship with MSC Cruises in the Italian market, this agreement clearly demonstrates Europ Assistance’s dynamic approach to marketing when it comes to offering its clients high-performance products and services perfectly adapted to the requirements of its international customers and the emerging needs of consumers.
MSC Cruises is the largest entirely-European cruise company, and has the most modern fleet in the world. In 2008, it welcomed on board more than 800,000 passengers. The company has gained worldwide renown for its excellence in terms of hospitality, impeccable service and food, its cutting-edge fleet and carefully thought-out furnishings and design. >
The ships were designed with environmental protection in mind. MSC Cruises holds the leading position when it comes to environmental quality certification and is the only company to have received from the Bureau Veritas the coveted ‘Six Golden Pearls’ award, the most prestigious international recognition in terms of environment, health and safety.
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About Europ Assistance
Founded in 1963, as the inventor of the assistance concept, the Europ Assistance group operates on a global basis in order to bring its 300 million worldwide private and corporate clients appropriate solutions to deal with day-to-day or emergency situations 24 hours a day, 365 days a year.
100% controlled by the GENERALI group, the Europ Assistance group today covers 208 countries with its range of services, and has 70 companies, employing 5,500 salaried staff, in 33 countries: Algeria, Argentina, Austria, Belgium, Brazil, Canada, Chile, China, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Libya, Luxembourg, Norway, the Netherlands, Poland, French Polynesia, Portugal, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Tunisia, the United Kingdom and the United States.
In 2007, the Europ Assistance group carried out more than 12 million interventions throughout the world, processing 62 million calls, thanks among other things to its medical staff comprised of 400 doctors and nurses, backed up by a network of 410,000 approved partners available at all times and supervised by the Assistance Managers based in 36 call centres.
Further information at www.europ-assistance.com & http://plugandsell.europ-assistance.com/
About MSC Cruises
MSC Cruises currently has the most modern fleet in the world with nine ships (MSC Fantasia, the largest ship ever built for a European ship-owner, MSC Poesia, MSC Orchestra, MSC Musica, MSC Sinfonia, MSC Armonia, MSC Opera, MSC Lirica, MSC Melody) sailing all year round in the Mediterranean, North Europe, the Atlantic Ocean, the Caribbean, North and South America, the Indian Ocean and South Africa. MSC Splendida and MSC Magnifica will be launched in 2009 and 2010.
MSC Cruises is the only company to have received the "Six Golden Pearls' award from Bureau Veritas in recognition of its high level of quality management and environmental protection.
www.msccrociere.it; www.mscpressarea.com
Press Contact
Philippe Moucherat
Group Communications Deputy Director
Europ Assistance Group
Tel : +33 (1) 58 34 23 82
pmoucherat@europ-assistance.com
Maurizio Salvi
PR Director
MSC Cruises
Tél. : + 39 081 7942262
maurizio.salvi@msccrociere.it
